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Aventura - Biography
|last update : 14-07-2006 19:31|
|A New York-based, Dominican boy band with their roots deep in bachata?
If that sounds unlikely, well, Aventura have managed to cope with it.
Formed in 1994 in the Bronx by a group of four boys (Anthony Santos,
Lenny Santos, Max Santos, and Henry Santos Jeter) who were determined
to break Dominican bachata music out from its traditional base and fuse it
with the other sounds they heard every day, like hip-hop and R&B.
Interestingly, unlike other youths seeking success, they didn't give
themselves over to a producer who might mold their sound; instead, they
proceeded to learn all the skills they needed themselves, from production
to instruments. Their real break came in 1999. Signed to BMG, they
released their debut -- with an outside producer. The material, however,
was their own, and they resisted the attempt to turn them into a
cookie-cutter boy band in the Backstreet Boys, *N'Sync style by ensuring
the bachata element remained dominant. However, it fell between the
cracks of both the burgeoning Latin movement, and the pop/R&B
chart-toppers. Three years would pass before they released We Broke the
Rules, in which time they worked hard to refine what they were doing, and
find a true direction. Whatever they did, it appeared to work, as the single
"Obsesion" became a hit with Latin youth, finding a strong crossover into
hip-hop. However, as the album's title promised, they did break all the
bachata rules, bringing the style very much into the new Millennium
without sacrificing the style's roots. While catching a growing U.S.
audience, they also became popular in Europe, thanks to frequent touring
and a different sound. In 2003, they returned with Love & Hate, which saw
them progressing even further with their sound, adding merengue into the
mix, and upping the R&B/hip-hop quotient without losing touch with their
background, singing in Spanish, English, and Spanglish.