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| 07-07-2006 20:44 | 0 reaction(s) | add reply |
The Birthday Massacre, an audio/visual project based out of Toronto, offers up a lot of healthy experimentation in concept musicianship. The variation of artistic and multimedia talents possessed by the band members, has made for a unique overall presence, while still maintaining a cohesive theme. In their development, the band have discovered a very neutral and compromising ground between the light and dark facets of music - blending fantasy with dark realism, and the paradoxes of horror with humor, love with irony etc.
Parallel imagery aside, the bands character development plays a crucial role in the project. All founding and current members of the outfit have assumed monikers that play into the dark elements of fantasy and childhood, the core foundation of the band.
The Birthday Massacre went into development in 1999 - under their original name Imagica in London, Ontario. At the time of its inception, the band was comprised of four founding members Chibi (vocals), Michael Falcore (Lead Guitar), Rainbow (Rhythm Guitar) and Aslan (Bass Guitar). In addition, live drummers were thrown into the mix, to accompany the outfit on stage.
The bands short existence in London offered them the fortuity to establish a solid live show and material, and in 2001, after recognizing the potential success of the project, the band made the unanimous decision to relocate to Toronto, and began professionally recording material.
At this time, to avoid a legal conflict with the name "Imagica", the band adopted the name The Birthday Massacre, which derived from the song now known as Happy Birthday. After initial recording came to a close, the band released a limited edition LP entitled “Nothing and Nowhere” to accommodate a wide scope of listeners within the Toronto music circuit, as well as the popularity the band was gaining en masse with their potent internet presence.
Shortly after the release of “Nothing and Nowhere”, the band inducted Rhim as the bands live drummer. With confidence in the bands live performance solidified (consistently playing shows in Ontario and Quebec to build presence) and their Internet recognition in place, the band began to focus on the recording of their first official release.
Now in completion, "Violet" is set for release on July 20th, 2004 online, with in-store distribution commencing shortly thereafter. The attention and successful marketing objectives carried through by the band in the past two years are already demonstrating the high sales potential of the release, and with the additional accessibility of in-store materials, the band are now preparing to enter the world of the global niche.
While having time to mature their patent sound and technique, the band still follow the same conceptual format that drew people in en masse to "Nothing and Nowhere", establishing itself in the ranks of an alternative cult classic. With the added draw and support rallied behind the release of "Violet", The Birthday Massacre are prepared to follow the continuum of success in 2004.
(Taken from http://www.reporecords.de/) |
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