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26/08/2012 Debut Album Rita Ora Released Monday August 27
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|Debut Album Rita Ora Released Monday August 27|
|26-08-2012 06:47 | 0 comment(s)|
| British artist Rita Ora is set to release her long awaited self titled debut album in the UK on monday August 27th, with her US debut to follow soon thereafter.|
A preview was already released on iTunes. The 15-track set features appearances by J. Cole, Tinie Tempah and will.i.am.
The 21-year-old west Londoner was first pitched into the spotlight as the vocalist on DJ Fresh's smash single 'Hot Right Now' back in February. And she was still hot three months later, when she scored a number one with her own 'RIP', featuring Tinie Tempah. Now, she needs to show whether she can go the album distance.
Ora is signed to Jay-Z's label – where presumably investment isn't too stingy – and clearly has the chops to be in this thing for the long term. She's a powerhouse vocalist in a team that features production heavyweights like Stargate, Will.i.am and The-Dream, delivering over-familiar but highly effective, potential chart gold.
The problem is that there's so little of Ora here. The sleek R&B-pop hybrid that dominates mainstream music with jack booted determination seems to have all but eliminated her own personality. 'RIP', for example, was originally written by Drake for Rihanna, which means Ora necessarily assumes the latter's identity. Weird.
Still, the funky, growling wallop of 'Roc the Life' is irresistible, 'How We Do (Party)' is as much attitudinal fun as you'd expect from that title, and 'Uneasy' pushes all the right 'Run This Town'-style buttons. It's just that all Ora really gets to do is channel a sound now so ubiquitous it's carpet-bombed our consciousness.
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